Strategic management is a new enterprise management discipline, which aims to improve the effectiveness and efficiency of enterprise strategy formulation, implementation, evaluation and control.
Through the study of this course, students can master the models, processes and methods of analyzing the external environment and internal conditions of an enterprise, analyze the opportunities, threats, advantages and disadvantages faced by the enterprise, and discover the core advantages of enterprises or areas to establish core advantages.Students can master the methods of strategy selection and strategy formulation in different environments and improve their ability to make strategic decisions.Students can master the management methods of strategy implementation, including how to establish appropriate governance structure, organizational structure, leadership style and corporate culture to improve the ability of corporate strategy implementation.
1.1 The Rise of The Discipline of Strategic Management
1.2 The Nature and Characteristics of Strategic Management
1.3 The Nature and Characteristics of Enterprise Strategic Management
1.4 Enterprise Strategy Manager
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Chapter 2 External Environment Analysis
2.1 External Environment Analysis of the Enterprise
2.2 The Macroscopic Environment Analysis of the Enterprise
2.3 Market Environment Analysis of the Enterprises
2.4 Industry Environment Analysis
2.5 Analysis of Competition and Cooperation Eenvironment of Eenterprises
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Chapter 3 Internal Environment Analysys
3.1 Purpose and Characteristics of Internal Environmental Analysis
3.2 Enterprise History Analysis
3.3 Enterprise Resource Analysis
3.4 Enterprise Capability Analysis
3.5 Analysis of Enterprise Core Competence
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Chapter 4 Strategic Commitment
4.1 The Nature of Strategic Commitment
4.2 The Content of Strategic Commitment
4.3 The Form of Strategic Commitment
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Chapter 5 Business-Level Strategy
5.1 The Nature and Types of Business-Level Strategy
5.2 General Positioning Strategy
5.3 Unique Positioning Strategy
5.4 Portfolio Positioning Strategy
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Chapter 6 Corporate-Level Strategy
6.1 The Nature and Characteristics of Corporate-Level Strategy
6.2 Industry Diversification Portfolio Strategy
6.3 Industry Diversification Portfolio Management Model
6.4 Restructuring of Diversified Corporate
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Chapter 7 Internationalization Strategy
7.1 The Motivation of Company Internationalization
7.2 The Advantages and Risks of Company Internationalization
7.3 Strategic Choice of Company Internationalization
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Chapter 8 The Way of Corporate Strategic Development
8.1 Company Strategic Alliance
8.2 Company Mergers and Acquisitions
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Chapter 9 Corporate Strategy Implementation
9.1 Corporate Strategy Imlementation and Evaluation in a Relatively Static Environment
9.2 Corporate Strategy Imlementation and Evaluation in a Relatively Dynamic Environment
9.3 Methods of Corporate Strategy Implementation
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