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第一章Anti-globalization Trend
Anti-globalization Trend
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●1.1Business News
Part A Business News
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●1.2Definition and benefits of globalization
Definition and benefits of globalization
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●1.3Mini -Case Listening Discussing and Speaking
Mini -Case
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第二章International Trade (framework)
International Trade (framework)
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●2.1Economic openness and integration
Economic openness and integration
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●2.2Tariff and Non-tariff trade barriers
Tariff and Non-tariff trade barriers
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●2.3Trade tension between the U.S. and China
Trade tension between the U.S. and China
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●2.4Fairness in trade
Fairness in trade
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●2.5Central Bank Governor on RMB Exchange Rate
Central Bank Governor on RMB Exchange Rate
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第三章Making Economic Sense
Making Economic Sense
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●3.1 Business News
Part A Business News
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●3.2Business report in face of the worst financial crisis
Part B business report in face of the worst financial crisis
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●3.3How to Be Exuberant and Rational
Part C How to Be Exuberant and Rational
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第四章Global Brands And Advertising
Global Brands And Advertising
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●4.1Business News
Part A Business News
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●4.2Do Search Ads Really Work
Part B Do Search Ads Really Work
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●4.3A Memoir of Jack Trout
Part C A Memoir of Jack Trout
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第五章New Media and Internet Marketing
New Media and Internet Marketing
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●5.1New media: Business News
Business News
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●5.2Lecture
The Internet Has Revolutionized Marketing
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第六章Management Gurus and great leaders
Management Gurus and great leaders
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●6.1Management gurus and great leaders: Business News
Management gurus and great leaders: Business News
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●6.210 Things Great Managers Do
10 Things Great Managers Do
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第七章Organization and Motivation
Organization and Motivation
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●7.1Organization and Motivation: an introduction
Introduction
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●7.2Organization and Motivation: Business News
Business News
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●7.3Organization and Motivation: Lecture
5 Ways to Motivate Staff in a Small Business
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●7.4Organization and Motivation:Mini -Case
Motivation & Organizational Behavior at Marriott
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第八章Innovation and Entrepreneurship
Innovation and Entrepreneurship
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●8.1What is Innovation: the primary driving force of economic development
What is Innovation: the primary driving force of economic development
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●8.2Innovation in Action
Innovation in Action
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●8.3Entrepreneurship
Entrepreneurship
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●8.4Great Business Don't Start with a Plan
Great Business Don't Start with a Plan
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第九章Financial World
Financial World
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●9.1Business News
Business News
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●9.2 What Caused Financial Crisis
What Caused Financial Crisis
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●9.3China Gold Rush Hides Different Strategies
China Gold Rush Hides Different Strategies
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第十章 Making Investment Rationally
Making Investment Rationally
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●10.1 Business News
Business News
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●10.2The Commodities Gusher
The Commodities Gusher
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●10.3Edward Lampert---One of the Extraordinary Investors of Our Age
Edward Lampert---One of the Extraordinary Investors of Our Age
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第十一章On the Business Legal Front
On the Business Legal Front
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●11.1 Business News
Business News
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●11.2Interview: Modern Monopolists Are Redefining Competition
Interview: Modern Monopolists Are Redefining Competition
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第十二章Cultural Differences and Taboos
Cultural Differences and Taboos
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●12.1Introduction
Introduction
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●12.2Cultural differences:Business news
Business News
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●12.3Interview: Nonverbal Communication
Nonverbal Communication
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第十三章Strategy and Competitive Advantage
Strategy and Competitive Advantage
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●13.1Part A Business News
Business News
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●13.2Part B Interview
Interview
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●13.3Mini-Case Listening: Discussing and Speaking
Mini-Case Listening: Discussing and Speaking
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第十四章Corporate Social Responsibility
Corporate Social Responsibility
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●14.1What is Innovation: the primary driving force of economic development
What is Corporate Social Responsibility (Definition)
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●14.2Four Components of CSR
Four Components of CSR
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●14.3Benefits of CSR
Benefits of CSR
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●14.4Corporate Stakeholders
Corporate Stakeholders
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第十五章Artificial Intelligence and Virtual Reality
Corporate Social Responsibility
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●15.1Future of Artificial Intelligence and How It will Transform Business
Future of Artificial Intelligence and How It will Transform Business
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●15.2The Future of Artificial Intelligence
The Future of Artificial Intelligence