商务综合英语(2025-2026-1)
商务综合英语(2025-2026-1)
1000+ 人选课
更新日期:2025/11/19
开课时间2025/09/03 - 2026/01/31
课程周期22 周
开课状态开课中
每周学时-
课程简介

这门课会讲什么?

3《商务综合英语》课程包括20个主题单元,分别为:

1. 广告(历史、分类、常用技巧);

2. 法律(知识产权、分类);

3. 投资(财商、风险投资的分类);

4. 能源(可持续发展、能源的分类);

5. 上市(上市的概念、利弊、程序);

6. 银行(银行的起源、功能、分类);

7. 培训(职业培训的意义、分类);

8. 咨询(专业服务公司概览、麦肯锡、咨询顾问的素质要求);

9. 人力资源(人力资源管理概念、功能);

10. 企业组织(组织的概念、组织架构的不同分类);

11. 商业变化(商业变化的积极影响、应对变化的不同方式);

12. 责任(企业社会责任概念、企业承担社会责任的不同方式);

13. 公司治理(公司治理的概念、有效公司治理的特征);

14. 初创公司(创业的利弊、创业的步骤);

15. 资源(社会资源的分类、如何有效利用社会资源);

16. 领导力(领导能力的分类、如何实施领导力);

17. 电子商务(电子商务概念、特征、发展);

18. 风险(企业风险概念、企业风险管理);

19. 商业伦理(商业伦理概念、大公司垄断);

20. 发展(职业发展概念、职业发展规划)。




你将收获什么?

通过课程学习,学生能够获取以下五个方面的知识:

语言知识:      语音知识、词汇知识、语法知识、语篇知识、语用知识等

商务知识:      经济学知识、管理学知识、国际商法知识、国际金融知识、国际营销知识、

                       人力资源管理知识、商务操作流程、信息技术知识等

跨文化知识:   欧美文化知识、商业文化知识、中国文化知识等

人文社科知识:区域国别知识、世界历史知识等

跨学科知识:   学科交叉知识、学科整合知识等

适合什么人学习?

《商务综合英语》可供商务英语专业学生在学习中使用,也可供各类经济管理专业学生、英语专业对商务领域感兴趣的本科生使用。同时,本课程也适用于企业员工和社会各界人士进行商务英语学习和培训。

课程大纲

课程章节

  • Advertising: The Power of Persuasion
  • Law: in the name of the law
  • Investment: The Rewards of Risk
  • Energy: What If...?
  • Going Public: Searching for Shareholders
  • Banking: Money Matters
  • Training: Practice Makes Perfect
  • Consulting: The Advice Business
  • HR: People Power
  • Organization: More Like Orchestras Than Armies
  • Change: Meeting the Change Challenge
  • Responsibility: Better Business
  • Governance: Taking Charge
  • Start-ups: Going into Business
  • Resource: Vital Assets
  • Power: Exerting Influence
  • E-marketing: Digital Marketing
  • Risk: Facing the Odds
  • Misconduct: White Collar Fraudsters
  • Development: Lifelong Learning
  • IELTS
  • 经验分享
  • TEM4

Advertising: The Power of Persuasion

1.1 Business Knowledge

1.2 Reading Cultural Tips

1.3 Words and Phrases

1.4 Supplementary Reading

1.5 Supplementary Videos

1.6 Listening

1.7 Weekly Summary

1.8 Quiz 2024

1.9 Quiz 2025

Law: in the name of the law

2.1 Business Knowledge

2.2 Reading Cultural Tips

2.3 Words and Phrases

2.4 Supplementary Reading

2.5 Supplementary Videos

2.6 Listening

2.7 Weekly Summary

2.8 Quiz 2025

Investment: The Rewards of Risk

3.1 Business Knowledge

3.2 Reading Cultural Tips

3.3 Words and Phrases

3.4 Supplementary Reading

3.5 Supplementary Videos

3.6 Listening

3.7 Weekly Summary

3.8 Quiz 2024

Energy: What If...?

4.1 Business Knowledge

4.2 Reading Cultural Tips

4.3 Words and Phrases

4.4 Supplementary Reading

4.5 Supplementary Videos

4.6 Listening

4.7 Quiz

4.8 Quiz2001

4.9 Quiz2002

Going Public: Searching for Shareholders

5.1 Business Knowledge

5.2 Reading Cultural Tips

5.3 Words and Phrases

5.4 Supplementary Reading

5.5 Supplementary Videos

5.6 Listening

5.7 Weekly Summary

5.8 Quiz

Banking: Money Matters

6.1 Business Knowledge

6.2 Reading Cultural Tips

6.3 Words and Phrases

6.4 Supplementary Reading

6.5 Supplementary Videos

6.6 Listening

6.7 Weekly Summary

6.8 Quiz

Training: Practice Makes Perfect

7.1 Business Knowledge

7.2 Reading Cultural Tips

7.3 Words and Phrases

7.4 Supplementary Reading

7.5 Supplementary Videos

7.6 Listening

7.7 Quiz

Consulting: The Advice Business

8.1 Business Knowledge

8.2 Reading Cultural Tips

8.3 Words and Phrases

8.4 Supplementary Reading

8.5 Supplementary Videos

8.6 Listening

8.7 经验分享

8.8 Weekly Summary

8.9 Quiz

HR: People Power

9.1 Business Knowledge

9.2 Reading Cultural Tips

9.3 Words and Phrases

9.4 Supplementary Reading

9.5 Supplementary Videos

9.6 Listening

9.7 Weekly Summary

9.8 Quiz

Organization: More Like Orchestras Than Armies

10.1 Business Knowledge

10.2 Reading Cultural Tips

10.3 Words and Phrases

10.4 Supplementary Reading

10.5 Supplementary Videos

10.6 Listening

10.7 Quiz

Change: Meeting the Change Challenge

11.1 Business Knowledge

11.2 Passage Reading

11.3 Reading Cultural Tips

11.4 Words and Phrases

11.5 Supplementary Reading

11.6 Supplementary Videos

11.7 Listening

11.8 Quiz

11.9 Introduction to the Course of the New Semester

11.10 Warming-up 自录课

11.11 小组讨论形式分享

11.12 2.20自录课

11.13 2.25自录课

11.14 3.3自录课

Responsibility: Better Business

12.1 Business Knowledge

12.2 Passage Reading

12.3 Reading Cultural Tips

12.4 Words and Phrases

12.5 Supplementary Reading

12.6 Supplementary Videos

12.7 Listening

12.8 Quiz

12.9 Unit 12 Reading A VIDEO

Governance: Taking Charge

13.1 Business Knowledge

13.2 Passage Reading

13.3 Reading Cultural Tips

13.4 Words and Phrases

13.5 Supplementary Reading

13.6 Supplementary Videos

13.7 Listening

13.8 Quiz

13.9 Unit 13 Reading A 自录课

13.10 Supplementary Video(2)

Start-ups: Going into Business

14.1 Business Knowledge

14.2 Passage Reading

14.3 Reading Cultural Tips

14.4 Words and Phrases

14.5 Supplementary Reading

14.6 Supplementary Videos

14.7 Listening

14.8 Quiz

14.9 Unit 14 Reading A自录课

Resource: Vital Assets

15.1 Business Knowledge

15.2 Passage Reading

15.3 Reading Cultural Tips

15.4 Words and Phrases

15.5 Supplementary Reading

15.6 Supplementary Videos

15.7 Listening

15.8 Quiz

Power: Exerting Influence

16.1 Business Knowledge

16.2 Passage Reading

16.3 Reading Cultural Tips

16.4 Words and Phrases

16.5 Supplementary Reading

16.6 Supplementary Videos

16.7 Listening

16.8 Quiz

E-marketing: Digital Marketing

17.1 Business Knowledge

17.2 Passage Reading

17.3 Reading Cultural Tips

17.4 Words and Phrases

17.5 Supplementary Reading

17.6 Supplementary Videos

17.7 Listening

17.8 Quiz

Risk: Facing the Odds

18.1 Business Knowledge

18.2 Passage Reading

18.3 Reading Cultural Tips

18.4 Words and Phrases

18.5 Supplementary Reading

18.6 Supplementary Videos

18.7 Listening

18.8 Quiz

Misconduct: White Collar Fraudsters

19.1 Business Knowledge

19.2 Passage Reading

19.3 Reading Cultural Tips

19.4 Words and Phrases

19.5 Supplementary Reading

19.6 Supplementary Videos

19.7 Listening

19.8 Quiz

Development: Lifelong Learning

20.1 Business Knowledge

20.2 Passage Reading

20.3 Reading Cultural Tips

20.4 Words and Phrases

20.5 Supplementary Reading

20.6 Supplementary Videos

20.7 Listening

20.8 Quiz

IELTS

21.1 Speaking

21.2 Writing

经验分享

22.1 2016级

22.2 2015级

22.3 2017级

TEM4

23.1 词汇

23.2 语法