第一章Job Interviews

how to prepare for an interview; the interview procedure; how to answer questions about personal details, education and work experience;how to deal with inappropriate questions by the interviewer.

●1.1How to make a Resume

A resume summarizes one’s education, work experience and other personalinformation。

●1.2How to prepare for a job interview

Know as much as possible about the company , the position you are applying for and even then industry you are seeking, including its general development。

●1.3How to make a self-introduction

The outline of self-introduction includes: Open-ended, An elevate speech,A first impression.

●1.4how to answer the interviewer's questions (A)

One of the keys to getting a job is knowing how to answer the interviewer’s questions confidently and convincingly。

●1.5how to answer the interviewer's questions (B）

One of the keys to getting a job is knowing how to answer the interviewer’s questions confidently and convincingly。

第二章Jobs and Responsibilities

Ask about and describe a company, describe and explain a company structure, ask about and describe a job and its responsibilities.

●2.1company structure A

One of the most important tasks for the management of any organization employing more than a few people is to determine its organizational structure, and to change this when and where necessary。

●2.2company structure B

One of the most important tasks for the management of any organization employing more than a few people is to determine its organizational structure, and to change this when and where necessary。

●2.3Jobs and Responsibilities A

The responsibilities of a department and related jobs。

●2.4Jobs and Responsibilities B

The responsibilities of a department and related jobs。

●2.5Likes and Dislikes of Jobs

Do you like your job? Tall about each speaker’s likes and dislikes about their jobs.

第三章On the Phone

Understand basic vocabulary and expressions related to phone calls; be familiar with the phone etiquette; develop communicative skills to: make phone calls; answer the phone; leave or take messages.

●3.1Preparing for a call

Gather all the information and suppliers you might need for the call: The number and the full name of the person you need to speak to. Have your personal information at hand: phone number and address to reach you at, etc. Make sure you are in a quiet and comfortable environment.

●3.2Answering the phone

Phone answering skills are critical to businesses. The telephone is still most business's primary point of contact with customers..

●3.3Leaving a message

One of the keys to leaving a message : your name, name of the person you're calling, reason for calling,your phone number。

第四章At a Meeting

how to organize and conduct meetings Ask for and give opinions or suggestions；Agree and disagree； Write meeting agendas and take minutes.

●4.1Basics of Meeting

Business people spend quite a lot of time on meetings, and meetings come in all shapes and sizes, ranging from formal committee meeting to informal one-to-one meetings。

●4.2How to Organize Effective Meetings

The meeting place that best matches the participant’s needs, the objective, and the meeting structure。

●4.3How to Run Effective Meetings

Begin on time and end on time------it is a respect and appreciation for those who well prepared for it.

●4.4Agree and Disagree

If the General Manager is to call a meeting since the sales have been dropping recently, what should he/she do before and during the meeting?

第五章Business Travel

how to prepare for a business travel Learning about reserving air tickets and Know about procedures at the airport and learn to check in and check out in a hotel..

●5.1How to Prepare for a business travel

Business travel is essential to keeping a business thriving. Traveling to different locations to attend meeting or conferences or even just to meet old and new clients are just some of the reasons why people embark on business trips.

●5.2How to Reserve Air Tickets

Many business people have to travel on business. Therefore, it is necessary for business people to learn about the essentials of travelling, either by plane or by train.

●5.3At the airport

Airports are divided into terminals, and different airlines are housed in different terminals.

●5.4Hotel check in & check out

Once you have selected your hotel room, you can reserve it online through the hotel website. You will need to provide basic information about yourself for the booking, such as your full name and your travel dates.

第六章Company Presentations

how to structure a company profile and how to make a company presentation。

●6.1Logo

A logo is usually the first visual symbol you develop as a business. It is usually a relatively small image or design that may or may not include your company name or acronym.

●6.2How to Structure a Company Profile

A company profile can be an effective way to highlight the business to customers or stakeholders. And you’ll quickly find that it is a vital part of business communication.

●6.3How to Make a Company Presentation A

A presentation is a means of communication that can be adapted to various speaking situations, such as talking to a group, addressing a meeting or briefing a team.

●6.4How to Make a Company Presentation B

The audience sometimes makes decisions from your first appearance and first words carefully plan your opening sentences and practice them repeatedly..

第七章Product Presentations

Introduction to product presentation， how to give a successful product presentation and product description.

●7.1Introduction to Product Presentation

A product presentation is an important part of selling a product to prospective customers. In many cases, this will be the customer’s first introduction to your product and potentially your company.

●7.2How to Give a Successful Product Presentation

Giving a product presentation to your team and key stakeholders isn’t easy. As the product manager, you have to diplomatically convince an entire room of probably very opinionated people that they should listen to you.

●7.3Product Description A

A product description is the marketing copy that explains what a product is and why it’s worth purchasing.

●7.4Product Description B

A product description is the marketing copy that explains what a product is and why it’s worth purchasing.

第八章Receiving Visitors

Introduction to receptionist , how to meet a business partner at the airport and receiving visitors at the Office.

●8.1Receptionist

A receptionist is a type of secretary who specializes in handling the flow of people through a business.

●8.2Meeting a Business Partner at the Airport

Before the guest comes out, stand at the visible place where passengers exit, with receiving sign held high in the hand. On the sign, there should be the name and the guest and the place where he or she comes from.

●8.3Receiving Visitors at the Office

Asking the visitor' s name and visiting purpose.

第九章Business Dinner

Effectively use communication skills to: invite business associates to dinner;order western/Chinese food;comment on food; propose a toast during a dinner.

●9.1How to Prepare for a Business Dinner

Determine the theme and attendees of the business meal. It is a great chance for staff members honored as hosts to have a good time at the entertaining event.

●9.2Table Manners

Dining manners are an important part of business etiquette as most of the deals, interviews and meeting are cracked over the dinner table.

●9.3The Process of Business Dinner

Greet the customer while dining and show seats; Make comments on food..

第十章Performance

how to identify speed and degree of changes in business graphs and charts; develop communicative skills to describe graphs and charts and introduce company performance.

●10.1Introduction

By the end of each financial year, all publicly traded companies will release a report to tell their shareholders, prospective investors, customers and others about the company performance.

●10.2Graphs and Charts

Graphs and charts are often used to describe company performance. Basically, there are four kinds: bar charts, line charts, pie charts and area charts.

●10.3How to describe performance

How to talk about the sales performance.

第十一章A Factory Tour

Factory tour is very important. It provides clients with the most direct and objective information of products and evaluate the suppliers effectively and so on.

●11.1About a Factory Tour

prepare before a factory tour:Know your visitors' information (the number of your visitors, their titles and positions);List the places you are going to take your visitors around (reception area, assembly line, packing area, sample room, etc.)

●11.2Factory tour

Know as much as possible about the company , the position you are applying for and even then industry you are seeking, including its general development。

●11.3Victory Instant Noodle Factory tour

The outline of self-introduction includes: Open-ended, An elevate speech,A first impression.

第十二章Trade Fairs

A trade fair (trade show, trade exhibition, or expo) is an exhibition organized so that companies in a specific industry can showcase and demonstrate their latest products and services.

●12.1A Brief Introduction of Trade Fairs

Trade fairs play an important role in marketing as well as business networking in market sectors that use them. People will seek to meet people and companies at their own level in the supply chain, as well as potential suppliers and potential buyers.

●12.2Genenral Guidelines for Trade Fair Participation

Participation in a trade fair takes a huge amount of planning and organizing. The following guidelines are meant to provide a general overview of the  preparation involved.

●12.3Establish Business Relationships

How to express establishing business relationships

●12.4Enquiring about trade information

Enquiring about trade information

第十三章Make enquiries & negotiating

how to Enqiry and offer， Counter-offers and how to talk about Business Negotiation

●13.1Enquiry

An enquiry is sent by a buyer or a seller to a potential supplier or customer to seek terms and conditions or the possibility of transactions.

●13.2Offer

Offer is the first step in business negotiation, which can be made either by way of ads, circulars and letters or replies to enquiries.

●13.3Negotiation

Business negotiation, is defined as negotiation dealing with business affairs.

第十四章Placing an order & Delivery

Placing an order means that the buyer is going to order the needed goods according to the transaction terms accepted by both parties after repeated negotiation.

●14.1Placing an order

An order is a request for the supply of a specific quantity of goods.

●14.2Talking about the contract

the relevant companies’ qualification of doing such a business, the seal and the signature on the contract, guarantee, the specific contract terms, and so on.

●14.3Discussing delivery time

The delivery of the goods means that the seller delivers the contract goods at the agreed time, place and in the agreed manners to the buyer.

第十五章Marketing

Product, Price,Promotion, Place influence you most when you are doing shopping

●15.1How to Market

A high-level summary of the marketing plan

●15.2Developing new market

Express marketing competition

●15.3Promotion

Methods used to improve/differentiate the product and increase sales or target sales more effectively to gain a competitive advantage

第十六章Advertising

Advertising is typically done with Signs, Brochures, Commercials, Direct Mailings, E-mail Messages, Personal Contact, etc

●16.1Advertising

Identify the target audience, age, gender, typical income, what do they like? Behavior psychology。

●16.2How to Assess advertising

Assessment on the advertisement:unique & distinct & creative & bold

●16.3how to make advertisement

creative ideas, simple, persuasive and active words (Parallel structure )makes a good advertisement.