The beverage sector worldwide has considerable change in recent years as consumer expectations have changed, especially in China. Nowadays, in many big cities more and more public bars and hotels are managing business through involvement activities, including cocktail making, cooking classes where customers can prepare their own favorite cocktails and canapés or other light foods with the help of the staff, plus wine and beer tasting sessions carried out by professional staff members who are knowledgeable and friendly. In order to operate beverage sector successfully, owners and managers need to be creative and responsive to the ever-changing needs of market trends and customer preference.