课程简介
这门课会讲什么？
商务英语口语教学紧紧围绕商务活动的语言特点，教学内容涉及到商务活动的各个方面。教师根据商务活动的内容设计合理的商务场景，布置相应的任务，结合情景教学法、任务教学法和案例分析法，设计适度的学习任务，激发学生的学习兴趣，帮助学生学习商务知识，引导学生进入设定的商务角色，在商务活动中有效地运用、提高商务知识与技能。
根据布鲁姆的教育认知模型，商务英语口语的教学设计分为四个层次：
1. 以内容为依托，通过音频和视频输入，配以语言文字内容，使学生通过个人学习及小组活动记忆、理解和应用商务知识、专业术语、常用词汇和惯用句型。
2. 通过对商务活动的案例分析，提高学生的分析和评价能力。
3. 设定商务活动场景，进行场景演练，通过师生合作评价持续改进，提高应用商务知识和语言知识的能力。
4. 完成相应的商务会议、产品介绍和计划推广等商务活动，提高应用能力和创新能力。
你将收获什么？
1. 良好的思辨能力、自主学习能力、探究和创新能力及分析问题和解决问题的能力；
2. 商务英语口语能力和沟通能力，能运用所学商务知识分析、处理国际贸易实务中出现的问题；
3. 较强的跨文化商务交际能力、国情意识和开阔的国际视野，通晓国际规则，能够参与国际事务和国际竞争；
4. 在商务磋商和国际贸易业务中的团队协作意识、合作完成商务业务的能力。
适合什么人学习？
1. 英语及非英语专业倾向于商务方向的大学生
2. 希望将来从事商务工作或外贸工作的人士
3. 身处商务工作环境想要提升英语能力的人士
课程大纲
课程章节
- Unit1 Job Interviews
- Unit2 Jobs and Responsibilities
- Unit3 On the Phone
- Unit4 At a Meeting
- Unit5 Travel and Visits
- Unit6 Company Presentations
- Unit7 Product Presentations
- Unit8 Company Performance
- Unit9 Trade Fairs
- Unit10 Making Inquiries
- Unit11 Placing an Order
- Unit12 Terms of Payment
- Unit13 Delivery
- Unit14 Claims and Settlements
- Unit15 Marketing
- Unit16 Advertising
- 辅助材料
Unit1 Job Interviews
1.1 Part I Warm-up
1.2 Part II Listening and Speaking
1.3 Part III Language Focus
1.4 Part IV Viewing and Speaking
1.5 Part V Video3
1.6 Part VI Case Analysis
1.7 课件
1.8 面试实例问答
1.9 测试1
1.10 分享视频
Unit2 Jobs and Responsibilities
2.1 Part I Warm-up
2.2 Part II Listening and Speaking
2.3 Part III Language Focus
2.4 Part IV Viewing and Speaking
2.5 Part V Research and Presentation
2.6 课件
2.7 测试2
2.8 微课2
2.9 分享视频
Unit3 On the Phone
3.1 Part I Warm-up
3.2 Part II Listening and Speaking
3.3 Part III Language Focus
3.4 Part IV Viewing and Speaking
3.5 Part V Case Analysis
3.6 课件
3.7 测试3
3.8 微课3
3.9 分享音频
Unit4 At a Meeting
4.1 Part I Warm-up
4.2 Part II Listening and Speaking
4.3 Part III Language Focus
4.4 Part IV Viewing and Speaking
4.5 Part V Case Analysis
4.6 Additional video
4.7 课件
4.8 测试4-1
4.9 测试4-2
4.10 微课4
4.11 分享视频
Unit5 Travel and Visits
5.1 Warm-up
5.2 Listening and Speaking
5.3 Language Focus
5.4 Part IV Viewing and Speaking
5.5 Part V Research and Presentaation
5.6 Additional video
5.7 课件
5.8 测试5-1
5.9 微课5
5.10 分享音频
Unit6 Company Presentations
6.1 Part I Warm-up
6.2 Part II Listening and Speaking
6.3 Part III Language Focus
6.4 Part IV Video1 Making a start
6.5 Part IV Video2 What is the point?
6.6 Part V Case Analysis
6.7 Additional video
6.8 课件
6.9 测试6-1
6.10 测试6-2
6.11 微课6
6.12 分享视频
Unit7 Product Presentations
7.1 Part I Warm-up
7.2 Part II Listening and Speaking
7.3 Part III Language Focus
7.4 Part IV Video1 Which one is better?
7.5 Part IV Video2 It does more than you expect!
7.6 Part V Research and Presentation
7.7 Additional video
7.8 课件
7.9 测试7
7.10 微课7
7.11 分享视频
Unit8 Company Performance
8.1 Part I Warm-up
8.2 Part II Listening and Speaking
8.3 Part III Language Focus
8.4 Part IV Video1 It's been a successful year!
8.5 Part IV Video 2 We are No.1!
8.6 Part V Research and Presentation
8.7 Additional video
8.8 课件
8.9 测试8
8.10 微课8
8.11 分享视频
Unit9 Trade Fairs
9.1 Part I Warm-up
9.2 Part II Listening and Speaking
9.3 Part III Language Focus
9.4 Part IV Video1 Exhibiting at trade fairs
9.5 Part IV Video2 A trade fair interview
9.6 Part V Research and Presentation
9.7 课件
9.8 测试9
9.9 微课9
Unit10 Making Inquiries
10.1 Part I Warm-up
10.2 Part II Listening and Speaking
10.3 Part III Language Focus
10.4 Part IV Video1 Inquiring about price
10.5 Part IV Video2 Commission in business
10.6 Part V Case Analysis
10.7 课件
10.8 测试10
10.9 微课10
10.10 分享音频
Unit11 Placing an Order
11.1 Part I Warm-up
11.2 Part II Listening and Speaking
11.3 Part III Language Focus
11.4 Part IV Video1 Modifying an order
11.5 Part IV Video2 Confirming a contract
11.6 Part V Research and Presentation
11.7 课件
11.8 测试11
11.9 分享音频
Unit12 Terms of Payment
12.1 Part I Warm-up
12.2 Part II Listening and Speaking
12.3 Part III Language Focus
12.4 Part IV Video1 Negotiating terms of payment
12.5 Part IV Video2 Missing information in the letter
12.6 Part V Research and Presentation
12.7 课件
12.8 测试12
12.9 分享视频
Unit13 Delivery
13.1 Part I Warm-up
13.2 Part II Listening and Speaking
13.3 Part III Language Focus
13.4 Part IV Video1 Settling the delivery time
13.5 Part IV Video2 Dealing with a wrong delivery
13.6 Part V Research and Presentation
13.7 课件
13.8 测试13
13.9 分享视频
Unit14 Claims and Settlements
14.1 Part I Warm-up
14.2 Part II Listening and Speaking
14.3 Part III Language Focus
14.4 Part IV Video1 Entertaining a claim
14.5 Part IV Video2 Refusing a claim
14.6 Part V Case Analysis
14.7 课件
14.8 测试14
14.9 分享音频
Unit15 Marketing
15.1 Part I Warm-up
15.2 Part II Listening and Speaking
15.3 Part III Language Focus
15.4 Part IV Video1 Making a marketing plan
15.5 Part IV Video2 Promoting products
15.6 Part V Case Analysis
15.7 课件
15.8 测试15
15.9 分享视频
Unit16 Advertising
16.1 Part I Warm Up
16.2 Part II Listening and Speaking
16.3 Part III Language Focus
16.4 Part IV Video1 Advertising media
16.5 Part IV Video2 What makes a good ad?
16.6 Part V Case Analysis
16.7 课件
16.8 测试16
16.9 分享视频
辅助材料
17.1 商务英语视听说 马龙海等编
